PURE SHEA BUTTER PRODUCTS BY EUGENIA SHEA
Eugenia Akuete and Naa-Sakle Akuete are the mother-daughter duo behind Eu’Genia Shea’s pure shea butter products, Ghana-based skincare company forging towards a more sustainable, socially conscious path in the shea butter industry while paying close attention to the quality of their ingredients.
PURE SHEA BUTTER PRODUCTS ORIGIN
CEO and Harvard Business School graduate, Naa-Sakle Akuete, founded Eu’Genia Shea in 2014 with her mother, Eugenia Akuete, former president of the Global Shea Alliance, a non-profit group with 500 members from 35 countries. The mother-daughter duo decided to start the company to provide consumers with the highest quality shea butter rich in vitamins A, E and K. The product, used in Africa as a daily skincare routine for centuries, is farmed locally in Ghana.
The Greek word Eu’Genia means the origin of goodness. Packaged in luxurious 2 oz tins, Eu’Genia Shea offers remarkable pure shea butter products with an impressive 80 to 100 percent pure shea content, compared to an average of 5% in the market. The company has been featured in Vogue, Women’s Health and Men’s Health online.
A LIFELONG CONNECTION WITH PURE SHEA BUTTER PRODUCTS
Eugenia Akuete was ordained to the Shea butter industry from birth. She was born to a loving Ghanaian midwife known as ‘Grandma Sunshine’. Grandma Sunshine’s secret of raw, unrefined, Ghanaian Shea butter sparked Eugenia Akuete’s interest in joining the shea butter business.
Eugenia learned many things about the making of shea butter which comes from the nut of the African shea tree. Raw shea butter is extremely high in vitamins, making this fat a healthy topical for skin nourishment.
As a mission driven company, Eu'Genia Shea hopes to use its ethically produced shea butter to support women as holistically as possible. Both Naa-Sakle and her mother recognize the unfair conditions and wages endured by women in the shea butter industry and are committed to changing the industry for the better. Now with around 5,000 female farmer partners, they continue to provide their partnering farmers with a fair living wage.
Since 2017, Eu-Genia Shea has donated 15% of its profits to an educational fund to support its Ghanaian partners. Through efforts like this, Eu'Genia Shea continues to promote the empowerment of Ghanaian women as they work to improve the shea butter industry.
Consider Eu’Genia’s pure shea butter products as a gift for a special occasion. The small pots of moisturizer accent a powder room countertop for guests to use after a dinner party or cocktails. The pure shea butter products make great stocking stuffers, too.
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