In Greek, the words Eu-Genia (you-geh-knee-ah) mean the origin of goodness. Known as nature's wonder balm or women's gold in Africa, shea butter moisturizers rich in vitamins A, E, and K have been used for years in Africa for daily skincare. Featured in Vogue, Eu'Genia Shea offers the highest quality concentration with over 80% shea content compared to 5% average in the market.

The company is led by CEO Naa-Sakle Akuete, a Harvard Business School graduate and her mother, Eugenia Akuete, previously the president of the Global Shea Alliance which helps set standards for shea butter globally. The mother-daughter duo founded the company in 2014, to provide consumers with the best quality shea butter farmed locally in Ghana. Packaged in luxurious 2oz tins.