EU'GENIA SHEA

Eu'Genia Shea creates vitamin-rich shea butter sourced locally in Ghana. The company is led by CEO Naa-Sakle Akuete, a Harvard Business School graduate, and her mother, Eugenia Akuete, previously the president of the Global Shea Alliance that helps set standards for shea butter globally. The female small business owners founded the company in 2014 to provide consumers around the world with the best quality shea butter farmed locally in Ghana. In Greek, the words Eu'Genia, pronounced you-geh-knee-ah, mean 'the origin of goodness'. Known as nature's wonder balm or women's gold in West Africa, the shea butter produced by the two female small business owners is rich in vitamins A, E, and K. Shea is a seed fat that comes from the shea tree. This source of hydration has been used for years in West Africa for daily skincare. Applied as a topical treatment, the skin absorbs these vitamins well. A very small amount goes a long way. The inspiring female small business owners have ensured that the brand offers the highest quality concentration with over 80% shea content compared to 5% average in the market. Packaged in luxurious and reusable 2oz tins, Eu'Genia Shea is the perfect addition to a powder room, vanity countertop, or to give as a gift. Consider trying different scents throughout the year including the calming aroma of lavender. The product is known for being smooth, long-lasting and desirable smell. The female small business owners were featured in Vogue.